Speed is top priority.
Because the company is competing in a new
and expanding market, the speed of product
development is a top priority. How fast IM can test
the prototypes decides how it can better serve the
customers and maintain its market leadership.
In order to accelerate the development process,
IM resorted to 3D printing, which promised to
transform ideas into reality in no time. However, the
low-priced printer that it first purchased fell short of
expectations because of the small output. When its
print bed bent, IM replaced it with a larger printer.
However, its part quality was so inconsistent that
IM had to outsource the prototyping to Jeonbuk
Technopark, a government-funded organisation.
In order to get high-quality parts, IM had to go
through a series of complicated administrative
procedures and pay considerable fees.
Eventually, Sung Yeol-gyu, CEO of IM, decided to
purchase a professional 3D printer and bring the
prototyping process back in-house.