PepsiCo is one of the world’s leading food and beverage producers today, with Mauro Porcini at its helm as Global Chief Design Officer. Charged not only with overseeing design-led innovation across all brands but also encouraging sustainability through technological advancements, his leadership has been critical in driving design thinking at the company. Porcini has supported the collaboration between design and R&D to invest in new technology to reimagine structural packaging, including the latest 2-liter bottle redesign. The new bottles have been rolled out in the Chicagoland, Wisconsin and the Twin Cities markets across more than two dozen beverage brands including MTN Dew, Pepsi and extended flavor portfolio.
The design intent for PepsiCo’s new 2-liter bottles is to create a more functional, easy to grip package that is unique to PepsiCo brands. The PepsiCo design team leveraged a human-centreed design approach to observe how consumers use and pour 2-liter bottles. Thousands of sketches and hundreds of 3D prototypes were created to study the physical look and feel of the new design. A new challenge arrived later in the design process where it was difficult to get accurate feedback from stakeholders and potential customers using only low-fidelity 3D prints. What if there were a way to create a more realistic 3D prototype a with accurate colour and transparency?
